Award-Winning Safety Innovation Arrives in the 2025 Volvo EX90

The Volvo EX90's innovative driver understanding system has earned a coveted spot on TIME magazine's 2024 Best Inventions list. At Volvo Cars Mississauga, we're proud to introduce this groundbreaking technology to drivers throughout the Peel Region.

For commuters dealing with the demands of QEW and 403 traffic, the EX90's advanced driver monitoring system offers unprecedented levels of safety and support. The system uses cutting-edge sensing technology to understand driver behavior and alertness, providing timely assistance during both daily commutes and weekend adventures.

Local families, particularly those frequently traveling between Toronto and the GTA, will appreciate the system's intelligent protective features. It starts with gentle notifications and can progress to more active intervention if needed. In emergency situations, such as driver unconsciousness, the EX90 can safely stop while warning other motorists – a crucial feature for busy Greater Toronto highways.

A tradition of safety innovation

This latest innovation continues Volvo's long-standing commitment to safety excellence. From the introduction of the three-point safety belt in 1959 to today's advanced driver assistance systems, each development represents a step toward safer roads for everyone.

The driver understanding system's inclusion among TIME's top 200 innovations reflects its potential to transform automotive safety. As a standard feature on every 2025 EX90, it demonstrates Volvo's commitment to democratizing advanced safety technology.

The system learns and improves over time through over-the-air updates and real-time data analysis. This continuous evolution ensures the vehicle becomes increasingly attuned to individual driving patterns and preferences, creating a more personalized safety experience.

Jim Rowan, Volvo's chief executive, notes that "The EX90 is designed to be the safest Volvo car we have ever made." This commitment to safety innovation extends beyond traditional protective features to include proactive systems that can prevent accidents before they occur.

For a safer future

The EX90's advanced technology represents a significant step toward Volvo's vision of zero collisions. By combining electric vehicle innovation with cutting-edge safety features, it offers a glimpse into the future of automotive technology.

The system's ability to monitor driver alertness and provide graduated assistance makes it particularly valuable for those who regularly navigate our region's diverse driving conditions. From dense urban traffic to highway commutes, the EX90's technology adapts to provide appropriate support in every situation.

This recognition from TIME magazine validates Volvo's approach to integrating advanced technology with practical safety features. As we move toward an all-electric future, the EX90 shows how innovation can enhance both environmental sustainability and driver safety.